Scroll down for a complete list of articles from our How-to Library. New articles are added frequently, so check back often.
Communications, Public Relations & Branding
Telling Tales in Tight Spaces (NEW!)
by Andy Goodman
A Bank that Always Builds Interest
by Andy Goodman
Stories or Data: Which Makes the Stronger Case?
by Andy Goodman
What a Dentist Can Teach You about Protecting Your Brand
by Larry Checco
Is Yours a “Deserving Charity?”
by Tom Ahern
Adjusting to the New Faces of Need
by Larry Checco
Bosses: Stop Rewriting Your Staff!
by Tom Ahern
Forget Finding Time to Write
by Joseph Barbato
Myths and Reality about Branding
by Larry Checco
Ring-fence the Jargon-seeking Impulse
Let’s start communicating instead
by Ken Burnett
The Overlooked Audience
Communicating effectively with volunteers
by Joseph Barbato
Watch Your Language
Why not craft a message worth communicating?
by Joseph Barbato
Direct Mail
Capitalizing on Why People Respond to Fundraising Letters (NEW!)
by Stephen Hitchcock
Should Your Mailings Always Ask for a Specific Gift?
by Stephen Hitchcock
The Timing of Your Mailings
by Stephen Hitchcock
Fewer Mailings, the Same Amount of Gift Income?
by Stephen Hitchcock
Are There Easy Ways to Reduce Donor Attrition Rates?
by Stephen Hitchcock
Keeping Your Donor File Clean
by Stephen Hitchcock
Appealing for Gifts with Your Annual Report
Is it a good idea?
by Stephen Hitchcock
Fundraising
Getting Your Board to Give...And Give Big (NEW!)
by Jerold Panas
Tenets to Raise Money By
by Jerold Panas
Which is More Persuasive to Donors: Numbers or Stories? (NEW!)
by Harvey McKinnon
Do You Really Mean It or Are You After Something?
When we say thank you, are today’s donors interpreting it as manipulative?
by Andrea Kihlstedt
Asking Your Insiders to Give
by Andrea Kihlstedt
Which is Worse: A Financial Deficit or a Mission Deficit?
by Jerold Panas
Spending Time with Your Donors
by Andrea Kihlstedt
The Future Isn't What it Used to Be
by Jerold Panas
Choosing a Theme for Your Fundraising Campaign
by Tom Ahern
The Annual Board Appeal
by Linda Lysakowski
Two Fundraising Mistakes to Avoid
by Kay Sprinkel Grace
Especially Now - It's Not About Fundraising
by James Gelatt
Fundraising's Four Riddles
by Jerold Panas
Fearless Fundraising
by Gayle Gifford
Hope for a Miracle
Put your faith in good stewardship
by Jerold Panas
Donor Burnout
Is there a crisis of confidence in fundraising?
by Penelope Burk
Involving Volunteers in the Capital Campaign
by Linda Lysakowski
The Word You Hear Most Often
Innoculating yourself to ‘No’
by Andy Robinson
The CEO's Role in a Capital Campaign
by Kay Sprinkel Grace
The Fundraiser’s Credo
The more things change, the more they stay the same
by Jerold Panas
Keep Driving Toward the Light
Rather than make resolutions, be resolute this year
by Kay Sprinkel Grace
Coming Soon to a Mall Near You
New fundraising technique taking hold
by Ken Burnett
Overcoming Your Donors’ Psychic Poverty
Downturn demands new strategies
by Kay Sprinkel Grace
Ten Things You Should Know About Transformational Gifts
More and more, they are front page news
by Kay Sprinkel Grace
The Marvel of the Gingham Dress
Don't be deceived by your donor's appearance
by Jerold Panas
Grantseeking
An Insider’s Take: Are Today’s Charitable Foundations Fulfilling Their Obligation?
by Martin Teitel
An Insider’s Take: Are Today’s Charitable Foundations Fulfilling Their Obligation? (Part Two)
by Martin Teitel
An Insider’s Take: Are Today’s Charitable Foundations Fulfilling Their Obligation? (Part Three) (NEW!)
by Martin Teitel
Overcoming the Perfectionist Demon
Dot the “i’s” and cross the “t’s” but don’t obsess over your next grant proposal
by Jane Hexter
The Lowdown on Program Officers
by Martin Teitel
“How Will You Sustain Your Funding?”
Is the killer question from funders misplaced?
by Gayle Gifford
Tales from the Dark Side
The eye-opening experience of judging others’ grant proposals
by Martin John Brown
Small is Beautiful
Especially when it comes to Letters of Inquiry
by Martin Teitel
From the Inside Out
How to improve the first contact between your cause and potential funders
by Martin Teitel
Nonprofit Management
Dare You to Define Leadership (NEW!)
by James Gelatt
Why Do We Make Such Lousy Decisions?
by James Gelatt
Trends to Watch in 2010
by James Gelatt
How Many Stars Does Your Organization Rate?
by Gayle Gifford
The Rewards of Bouncing Back
by James Gelatt
If I Knew Then...
The difference between leadership and management is overrated
by James Gelatt
Worst Workplace Habits
See if these bug you as much as they do me
by James Gelatt
Does Your Organization Have What it Takes?
by James Gelatt
Scanning for Megatrends in the Nonprofit World
by James Gelatt
Planned Giving
Charming? No. Useful? Yes.
Data shows the surprising appeal of planned giving messages that are simple and straightforwar
by Bev Hutney
Survey Shows Many Planned Giving Prospects Clueless
by Larry Stelter
Annual Donations and Charitable Bequests: What's the Connection?
Our new national study looks at Americans aged 40 and older who name charities in their wills and dissects when and why they choose to give.
by Larry Stelter
Planning, Patience, and Prize!
10 steps to a better gift-planning program
by Larry Stelter
Discovering the Secret Giver
by Larry Stelter
Special Events
Thinking Big with Your Special Event
by Gayle Gifford
Crash Course on Auctions
by Robert Baird
Avoiding Special Event Overload
by Linda Lysakowski
Two Volunteers Plus Gutsy Determination Equal $11 Million
by Gayle Gifford
Prospect Research
Plumbing Your Donors and Prospects
by Elizabeth Crabtree
Working with Boards
Don't Always Second that Motion (NEW!)
by Andy Robinson
Matchmaker Make Me a Match
Identifying your best board candidates spares a lot of headaches later on
by Maureen Robinson
None of Our Business
How your board can avoid the trap of micro-management
by Maureen Robinson
Recruiting’s Red Flags
by John Carver
Good Habits Underpin Great Fundraising Boards
An interview with Jerold Panas
Building an Effective Board
by Linda Lysakowski
Ensuring Your Incoming Board Chair Does the Best Job Possible
by John Carver
Maybe Fundraising Isn’t the Board’s Job After All
Rethinking a fervently held belief
by Maureen Robinson
Get Rid of Your Nominating Committee
by Linda Lysakowski
Surprising Barriers to Board Recruitment
by Gayle Gifford
Working with Consultants
Hiring a Consultant
by Linda Lysakowski
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