Author Insights
You Absolutely Need a Monthly Giving Program, and Here’s Why
By Harvey McKinnon
This is an excerpt from How to Create Lifelong Donors Through Monthly Giving.
Chances are you have to persuade others in your or...
Seven Fundraising Resolutions to Ensure You Raise a Lot More Money in 2020
By Jeff Brooks, author of How to Turn Your Words into Money
Just days into 2020, there’s still time to adopt new and productive habits for 2020. He...
Keep Your Donors by Answering These Unspoken Questions
By Roger Craver, author of Retention Fundraising
The days of the seemingly infinite pool of new donors available to quickly and inexpensively repla...
Dream Big, Raise More Money
This exercise is adapted from Train Your Board (and Everyone Else) to Raise Money, by Andy Robinson and Andrea Kihlstedt. It includes 50 additional...
The Fundraising Cheat Sheet for Board Members
By David Lansdowne
Attention spans have shrunk today, especially with board members and volunteers who have myriad responsibilities weighing upon t...
The One Action Needed to be a Successful Fundraiser
This article is adapted from The Fundraiser's Measuring Stick.
By Jerold Panas
Markita Andrews was thirteen when she was interviewed on NBC mornin...
Can You Solicit the Same Donor 21 Times a Year with Success!?
This article is adapted from If Only You’d Known, You Would Have Raised So Much More.
By Tom Ahern
How often can you ask in a year without driving ...
The Crucial Role of Silence when Asking for a Gift
This article is adapted from How to Raise $500 to $5000 From Almost Anyone, by Andy Robinson. For more information about the book, click here.
In m...
How Should You Thank a New Donor?
This is an excerpt from What Your Donors Want...and Why. For more information about the book, click here.
By Tom Ahern
Research has shown that firs...
Five Questions Every Board Member Needs to Ask about Fundraising
This article is adapted from Harvey McKinnon's book, The 11 Questions Every Donor Asks. For more information about the book, click here.
By Harvey ...
Beware of “Truths” in Fundraising
By Kay Sprinkel Grace
Counter-intuitive is usually defined as something contrary to what one would intuitively expect. For example, marketing pros ...
Meat and Potatoes: Proposals and Budgets
Martin Teitel, author of The Ultimate Insider's Guide to Winning Foundation Grants, writes about the meat and potatoes part of your grant proposal - the budget.