Train Your Board (and Everyone Else) to Raise MoneySee More Details Below
Train Your Board (and Everyone Else) to Raise Money
A Cookbook of Easy-to-Use Fundraising Exercises
by Andrea Kihlstedt and Andy Robinson, 171 pp
Nonprofit boards seem universally afraid of fundraising – which is ironic since raising money is what organizations need most from their trustees.
With the publication of Train Your Board (and Everyone Else) to Raise Money: A Cookbook of Easy-to-Use Fundraising Exercises, much of that fear will now be vanquished.
Drawing on decades of experience, and tapping an expert team of fundraising trainers across the United States, Andrea Kihlstedt and Andy Robinson have produced an extraordinary how-to book of easy-to-use fundraising exercises for boards of all sizes.
Some activities are as short as 15 minutes, others take 30 minutes, some an hour. What’s notable is that everything you need to conduct any of the 51 exercises – step-by-step instructions, handouts, even questions to pose to participants – is included in the book. This is handholding at its snuggest.
As an illustration, are you worried your board members, when visiting prospects, will be uncomfortable discussing your organization’s work? Turn to “What Drew You to This Work,” a 15-minute activity that puts participants at ease by having them address three questions: Why are you involved with this organization? Why is our work important to you? Tell me about a time when you saw our mission in action and what it meant to you.
Or perhaps you want to help your volunteers understand how donors make giving decisions. If so, “How High Will You Go” is a 30-minute, engaging exercise that explores the myriad factors that influence gift amounts.
Or do you need to forcefully drive home the point that face to face fundraising is the most effective way of raising money? Then engage your board, volunteers and staff in the “Fundraising Effectiveness Quiz,” a guaranteed eye-opener for those who gravitate to special events.
Train Your Board (and Everyone Else) to Raise Money is a remarkable achievement by a pair of preeminent professionals dedicated to helping boards overcome the fear that impedes so many noble causes.
About the Authors
Andrea Kihlstedt has served the nonprofit sector for more than thirty years as a fundraiser, trainer, consultant, teacher, writer and speaker. She has trained nonprofit boards and staff throughout the U.S. on effective major gifts fundraising, capital campaigns, and how to ask for gifts. Kihlstedt is cofounder (with Gail Perry) of Capital Campaign Magic, providing online learning about capital campaign fundraising.
Andy Robinson provides training and consulting for nonprofits in fundraising, grantseeking, board development, marketing, earned income, planning, leadership development, and facilitation. Andy has worked with organizations in 47 U.S. states and Canada and is author of six books. They include How to Raise $500 to $5000 from Almost Anyone, The Board Member’s Easier Than You Think Guide to Nonprofit Finances, and What Every Board Member Should Know, Do, and Avoid, all published by Emerson & Church.