A 59-Minute Guide to Everything Board Members, Volunteers and Staff Must Know to Secure the Gift
by Jerold Panas, 108 pp.
America’s No. 1 Selling Fundraising Book
What do your board members fear most, public speaking or asking for money?
Perhaps Toastmasters International can help them with the former, but there’s no doubt Asking, by Jerold Panas, will temper if not vanquish their fear of asking. It’s why Asking is the top-selling book in the history of fundraising.
What Asking convincingly shows – and one reason staff will applaud the book and board members will devour it – is that it doesn’t take stellar sales skills to be an effective asker. Nearly everyone, regardless of their persuasive ability, can become a highly successful fundraiser if they follow a few step-by-step guidelines.
About the AuthorThe late Jerold Panas was among a small handful of the grandmasters of American fundraisers. He was considered one of the top writers in the field and a number of his books have achieved classic status. Hailed by Newsweek as "the Robert Schuller of fundraising," Jerry was a favorite speaker at conferences and workshops throughout the nation. He served as executive director of one of the premier firms in America and was the co-founder of the Institute for Charitable Giving. The very term "philanthropy" would mean less without Jerry's influence. His book, Asking, is the bestselling fundraising book of all time. Others such as The Fundraising Habits of Supremely Successful Boards, Making a Case Your Donors Will Love, and Born to Raise are classics and standards for the profession.