Born to Raise
Born to Raise
What Makes a Great Fundraiser Great
by Jerold Panas, 228 pp
“It shook the earth under fundraising” is how one development professional described the impact of Jerold Panas’s book, Born to Raise, when it was released thirty years ago.
In his quest to identify what makes a great fundraiser great, Panas conducted in-depth interviews with some fifty men and women considered to be the greatest in the US. He also sought the counsel of development professionals across America, eventually receiving nearly three-thousand responses to his questionnaire.
The groundbreaking result was Born to Raise, a seminal fundraising work available again in this 30th Anniversary Edition.
In essence, Panas distilled the qualities of effective fundraisers into a host of “verities” - certain key factors that proved consistent with accomplished fundraisers. “These elements and characteristics shine as a beacon for others to follow,” says the author.
With more than 40 years of experience, Panas is confident he can defend each verity beyond challenge. “On a scale of 1 to 10-they're all tens,” he says. “A few are elevens!” he notes with effusiveness.
As would be expected, no one person will have each verity. Panas is aware of that. “The question to answer for yourself is how you can make the very most of the attributes and skills you DO have,” he says.
Jerold Panas, together with Harold “Si” Seymour, professionalized the field and created the model that tens of thousands in philanthropy have adopted over the past half century. His insights in this commemorative edition are, to use Panas’s own words, like “virtual strikes of lightning.”
About the Author
The late Jerold Panas was among a small handful of the grandmasters of American fundraisers. He was considered one of the top writers in the field and a number of his books have achieved classic status. Hailed by Newsweek as "the Robert Schuller of fundraising," Jerry was a favorite speaker at conferences and workshops throughout the nation. He served as executive director of one of the premier firms in America and was the co-founder of the Institute for Charitable Giving. The very term "philanthropy" would mean less without Jerry's influence. His book, Asking, is the bestselling fundraising book of all time. Others such as Mega Gifts, The Fundraising Habits of Supremely Successful Boards, Making a Case Your Donors Will Love, and Born to Raise are classics and standards for the profession.