How to Write Fundraising Materials that Raise More MoneySee More Details Below
How to Write Fundraising Materials that Raise More Money
The Art...The Science...The Secrets...
by Tom Ahern, 187 pp.
Do one small thing, and it's likely you can boost your gift income this year by 15 percent. Simply send out materials that your donors actually enjoy reading. That's it. Really.
It's easier than you think and it's exactly what Tom Ahern shows you how to do in his bestselling book, How to Write Fundraising Materials that Raise More Money: The Art, the Science, the Secrets.
Every time you mail a punchless fundraising letter, or submit a grant proposal that's dull, or produce a newsletter as dry as lint, you're leaving money on the table. Which is, well, nutty because it doesn't cost you a penny more to create materials that will motivate your donors.
If you've attended one of Tom's perennially sold-out workshops, you know he's a master at offering concrete tips and strategies you can put to use at once. Like right now.
You already have the donors; now inspire them to give more generously by putting into practice what Tom, the recognized authority in the field, prescribes in How to Write Fundraising Materials that Raise More Money. It'll be the easiest 15 percent increase you've ever notched.
About the Author
Tom Ahern is recognized as one of North America’s top authorities on nonprofit communications. He began presenting his top-rated Love Thy Reader workshops at fundraising conferences in 1999.
Since then he has introduced thousands of fundraisers in the U.S., Canada and Europe to the principles of reader psychology, writing, and graphic design that make donor communications highly engaging and successful.
He founded his consulting practice in 1990 (www.aherncomm.com). His firm specializes in capital campaign case statements, nonprofit communications audits, direct mail, and donor newsletters. His efforts have won three prestigious IABC Gold Quill awards, given each year to the best communications work worldwide.
Ahern is also an award-winning magazine journalist, for articles on health and social justice issues. He has his MA and BA in English from Brown University, and a Certificate in Advertising Art from the RI School of Design. His offices are in Rhode Island and France.