Making a Case Your Donors Will LoveSee More Details Below
Making a Case Your Donors Will Love
The Secret to Selling the Dream
by Jerold Panas, 128 pp.
You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift?
Jerold Panas, America’s wunderkind fundraiser, shows you the way in How to Make a Case Your Donors Will Love.
On one level, the book is a “how-to” guide. You learn to present your cause in its most irresistible light. You become confident fielding the questions your donors will ask. You discover deft ways to use stories and statistics to enliven your cause. And you come away knowing when to cast aside normal fundraising conventions.
But on another level, Making a Case Your Donors Will Love is also a roadmap to your donor’s mind. You learn what makes philanthropists tick, what motivates them to write out sizable checks, what they look for in solicitors, what turns off your potential supporters, and how to earn their loyalty for years to come.
As only a fundraising grandmaster can do, Jerold Panas combines advice you can use today with insights that will guide your fundraising for the foreseeable future.
About the AuthorThe late Jerold Panas was among a small handful of the grandmasters of American fundraisers. He was considered one of the top writers in the field and a number of his books have achieved classic status. Hailed by Newsweek as "the Robert Schuller of fundraising," Jerry was a favorite speaker at conferences and workshops throughout the nation. He served as executive director of one of the premier firms in America and was the co-founder of the Institute for Charitable Giving. The very term "philanthropy" would mean less without Jerry's influence. His book, Asking, is the bestselling fundraising book of all time. Others such as Mega Gifts, The Fundraising Habits of Supremely Successful Boards, Making a Case Your Donors Will Love, and Born to Raise are classics and standards for the profession.