George Smith
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{"id":7902378950818,"title":"Asking Properly: The art of creative fundraising","handle":"asking-properly-the-art-of-creative-fundraising","description":"\u003cp\u003eGeorge Smith tears open the conventional wisdom of fundraising creativity. \u003cem\u003eAsking Properly\u003c\/em\u003e is that rare thing – a book that changes the rules of an apparently established trade.\u003cbr\u003e\u003cbr\u003eIrreverent, funny, savagely critical and genuinely inspiring – often on the same page – this is perhaps the most authoritative book ever written about the creative aspects of fundraising and is likely to remain a key text for years to come. The author offers a profound analysis of donor motivation and criticises the extent to which charities take their supporters for granted. But it is no mere commentary on current practice – it offers a comprehensive checklist on how to optimise the creative presentation of the fundraising message. The whole gallery of creativity and media is surveyed and assessed, with hundreds of examples of fundraising campaigns from around the world illustrating the need to ‘ask properly’.\u003cbr\u003e\u003cbr\u003e\u003cem\u003eAsking Properly\u003c\/em\u003e is provocative, refreshing and, above all, highly instructive. Read it, apply its lessons and it will enable you to raise more money, more happily. Only George Smith could have written this. We should all be glad that he has.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReview of \u003cem\u003eAsking Properly\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"\u003cem\u003eAsking Properly\u003c\/em\u003e, George Smith’s book on creative fundraising, is the one most likely to be stolen from the Bluefrog library. On page 89 you'll find his Curmudgeon's Corner, where he details the five dumb habits that people who write for charity often fall into. If you are interested in great copywriting, I suggest that you get yourself a copy.\"\u003cbr\u003e\u003cbr\u003e- Mark Phillips, MD of creative agency Bluefrog, London.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eISBN 0-9518971-1-X The White Lion Press\u003cbr\u003e220 pages soft cover\u003c\/p\u003e","published_at":"2023-09-18T16:05:59-04:00","created_at":"2023-04-21T13:24:35-04:00","vendor":"George Smith","type":"Soft cover","tags":[],"price":3200,"price_min":3200,"price_max":3200,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43240672198818,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"w001","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Asking Properly: The art of creative fundraising","public_title":null,"options":["Default Title"],"price":3200,"weight":300,"compare_at_price":null,"inventory_quantity":-1,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/asking--properly2.jpg?v=1683564404"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/asking--properly2.jpg?v=1683564404","options":["Title"],"media":[{"alt":null,"id":27976144519330,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/asking--properly2.jpg?v=1683564404"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/asking--properly2.jpg?v=1683564404","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eGeorge Smith tears open the conventional wisdom of fundraising creativity. \u003cem\u003eAsking Properly\u003c\/em\u003e is that rare thing – a book that changes the rules of an apparently established trade.\u003cbr\u003e\u003cbr\u003eIrreverent, funny, savagely critical and genuinely inspiring – often on the same page – this is perhaps the most authoritative book ever written about the creative aspects of fundraising and is likely to remain a key text for years to come. The author offers a profound analysis of donor motivation and criticises the extent to which charities take their supporters for granted. But it is no mere commentary on current practice – it offers a comprehensive checklist on how to optimise the creative presentation of the fundraising message. The whole gallery of creativity and media is surveyed and assessed, with hundreds of examples of fundraising campaigns from around the world illustrating the need to ‘ask properly’.\u003cbr\u003e\u003cbr\u003e\u003cem\u003eAsking Properly\u003c\/em\u003e is provocative, refreshing and, above all, highly instructive. Read it, apply its lessons and it will enable you to raise more money, more happily. Only George Smith could have written this. We should all be glad that he has.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReview of \u003cem\u003eAsking Properly\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"\u003cem\u003eAsking Properly\u003c\/em\u003e, George Smith’s book on creative fundraising, is the one most likely to be stolen from the Bluefrog library. On page 89 you'll find his Curmudgeon's Corner, where he details the five dumb habits that people who write for charity often fall into. If you are interested in great copywriting, I suggest that you get yourself a copy.\"\u003cbr\u003e\u003cbr\u003e- Mark Phillips, MD of creative agency Bluefrog, London.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eISBN 0-9518971-1-X The White Lion Press\u003cbr\u003e220 pages soft cover\u003c\/p\u003e"}
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Asking Properly: The art of creative fundraising
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George Smith tears open the conventional wisdom of fundraising creativity. Asking Properly is that rare thing – a book that...
{"id":7902479843490,"title":"Tiny Essentials of Writing for Fundraising","handle":"tiny-essentials-of-writing-for-fundraising","description":"\u003cp\u003eSmall, but packed with the power of fine words.\u003cbr\u003e\u003cbr\u003eIn this second title in the Tiny series, the author says, \"We live in a world where words are increasingly without meaning. Where clichés rule. Where the power of words to explain, to communicate and to convince is currently in abeyance.\"\u003cbr\u003e\u003cbr\u003eBut you and I know that words \u003cem\u003ereally do\u003c\/em\u003e matter. If the business of raising money for charity is all about inspiring potential donors to believe in a cause then it follows that, more than most professionals, fundraisers should appreciate the power and potential of fine words.\u003cbr\u003e\u003cbr\u003eYet despite their industry’s obvious scope for fine writing, fundraisers are rather poor at it, as can be seen from even a casual look at the missives from charities that stack our mailboxes.\u003cbr\u003e\u003cbr\u003eWell, now there’s a ‘how to’ book designed to help fundraisers to communicate much more effectively. At one point George Smith offers the observation opposite.\u003cbr\u003e\u003cbr\u003eOne’s heart indeed soars at the very prospect. But as Smith and the rest of us are well aware, while fundraising appeals abound such inviting letters from fundraisers are all too rare. The purpose of this tiny book, then, is to change all that.\u003cbr\u003e\u003cbr\u003e\u003cem\u003eTiny Essentials of Writing for Fundraising\u003c\/em\u003e tells you what you need to know to write more clearly, more convincingly and more accessibly. And, like all books in the \u003cem\u003eTiny Essentials\u003c\/em\u003e series, it does so with clarity and precision.\u003c\/p\u003e\n\u003cp\u003e\"I suggest your heart would soar if – once in a while – you received a letter written in decent English which said unexpected things in elegant ways, which moved you and stirred your emotions, which angered you or made you proud, a letter which you wanted to read from beginning to end, a letter apparently written by one individual to another individual. For you never see these letters any more...\"\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eISBN 0-9518971-6-0 The White Lion Press \u003cbr\u003e65 pages soft cover\u003c\/p\u003e","published_at":"2023-09-18T16:06:01-04:00","created_at":"2023-04-21T15:53:18-04:00","vendor":"George Smith","type":"Soft cover","tags":[],"price":2400,"price_min":2400,"price_max":2400,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43241007480994,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"w015","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Tiny Essentials of Writing for Fundraising","public_title":null,"options":["Default Title"],"price":2400,"weight":150,"compare_at_price":null,"inventory_quantity":-1,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/tiny-essentials-writing-fundraising.jpg?v=1683563135"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/tiny-essentials-writing-fundraising.jpg?v=1683563135","options":["Title"],"media":[{"alt":null,"id":27976088453282,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/tiny-essentials-writing-fundraising.jpg?v=1683563135"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/tiny-essentials-writing-fundraising.jpg?v=1683563135","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eSmall, but packed with the power of fine words.\u003cbr\u003e\u003cbr\u003eIn this second title in the Tiny series, the author says, \"We live in a world where words are increasingly without meaning. Where clichés rule. Where the power of words to explain, to communicate and to convince is currently in abeyance.\"\u003cbr\u003e\u003cbr\u003eBut you and I know that words \u003cem\u003ereally do\u003c\/em\u003e matter. If the business of raising money for charity is all about inspiring potential donors to believe in a cause then it follows that, more than most professionals, fundraisers should appreciate the power and potential of fine words.\u003cbr\u003e\u003cbr\u003eYet despite their industry’s obvious scope for fine writing, fundraisers are rather poor at it, as can be seen from even a casual look at the missives from charities that stack our mailboxes.\u003cbr\u003e\u003cbr\u003eWell, now there’s a ‘how to’ book designed to help fundraisers to communicate much more effectively. At one point George Smith offers the observation opposite.\u003cbr\u003e\u003cbr\u003eOne’s heart indeed soars at the very prospect. But as Smith and the rest of us are well aware, while fundraising appeals abound such inviting letters from fundraisers are all too rare. The purpose of this tiny book, then, is to change all that.\u003cbr\u003e\u003cbr\u003e\u003cem\u003eTiny Essentials of Writing for Fundraising\u003c\/em\u003e tells you what you need to know to write more clearly, more convincingly and more accessibly. And, like all books in the \u003cem\u003eTiny Essentials\u003c\/em\u003e series, it does so with clarity and precision.\u003c\/p\u003e\n\u003cp\u003e\"I suggest your heart would soar if – once in a while – you received a letter written in decent English which said unexpected things in elegant ways, which moved you and stirred your emotions, which angered you or made you proud, a letter which you wanted to read from beginning to end, a letter apparently written by one individual to another individual. For you never see these letters any more...\"\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eISBN 0-9518971-6-0 The White Lion Press \u003cbr\u003e65 pages soft cover\u003c\/p\u003e"}
You may also like:
Tiny Essentials of Writing for Fundraising
$24.00
Small, but packed with the power of fine words.In this second title in the Tiny series, the author says, "We...
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