A 59-Minute Guide to Everything Board Members, Volunteers and Staff Must Know to Secure the Gift
by Jerold Panas, 108 pp.
America’s No. 1 Selling Fundraising Book
It ranks right up there with public speaking. Nearly all of us fear it. And yet it’s critical to our success. Asking for money. It makes even the stout-hearted cower.
But now comes Jerold Panas’s Asking. And short of a medical elixir, it’s the next best thing for emboldening you, your board members and volunteers, to ask with skill, finesse, and powerful results.
What Asking convincingly shows – and one reason staff will applaud the book and board members will devour it – is that it doesn’t take stellar sales skills to be an effective asker. Nearly everyone, regardless of their persuasive ability, can become a highly effective fundraiser if they follow a few step-by-step guidelines.
About the AuthorThe late Jerold Panas was among a small handful of the grandmasters of American fundraisers. He was considered one of the top writers in the field and a number of his books have achieved classic status. Hailed by Newsweek as "the Robert Schuller of fundraising," Jerry was a favorite speaker at conferences and workshops throughout the nation. He served as executive director of one of the premier firms in America and was the co-founder of the Institute for Charitable Giving. The very term "philanthropy" would mean less without Jerry's influence. His book, Asking, is the bestselling fundraising book of all time. Others such as Mega Gifts, The Fundraising Habits of Supremely Successful Boards, Making a Case Your Donors Will Love, and Born to Raise are classics and standards for the profession.