Raising $1,000 Gifts by Mail in the Age of Email and Social MediaSee More Details Below
Raising $1,000 Gifts by Mail in the Age of Email and Social Media
by Mal Warwick, 103 pp.
Whoever heard of raising $1,000 gifts by mail? That's the realm of face-to-face fundraising, right?
Not exclusively, says Mal Warwick, in the revised edition of Raising $1000 Gifts by Mail in the Age of Email and Social Media.
And Warwick should know. He's spent the last 30 years perfecting the art of high-dollar direct mail.
Banish all thoughts of the “typical” 1 percent rate and the $20 average gift. Instead, get ready for a 3, 4, or 5 percent response, with average gifts measured in the hundreds of dollars and renewal rates to die for.
Take just one mailing Warwick cites. Nearly $150,000 was raised from only 2,400 donors, many of whom had never given more than $100 to the organization. The response rate was 13.5 percent. Equally remarkable, the final fundraising cost for this effort was … eight cents! per dollar raised.
How do you do this? Must you hire a professional firm or be a prizewinning writer?
Absolutely not. Warwick touts self-reliance. With carefully selected examples and illustrations, he shows you how to succeed on your own, walking you step by step through the process of identifying your prospects, crafting the right letter, the right brochure, the right response device, and the right envelope.
In this pioneering work, Warwick convinces even the most doubting Thomas. Commit to the strategies he outlines, and you'll be startled, if not astounded, by the results you’ll achieve.
About the Author
Mal Warwick is the founder and chairman of Mal Warwick | Donordigital (www.malwarwick.com, Berkeley, CA, and Washington, DC), a fundraising agency specializing in integrated, multi-channel fundraising and marketing that has served nonprofit organizations nationwide since 1979. The agency has served many of America’s biggest and most-loved causes and institutions.
For decades, Mal played a leadership role in the fundraising and direct marketing fields both nationally and internationally. In 2009, he was granted the Max L. Hart Nonprofit Leadership Award by the Direct Marketing Association Nonprofit Federation, in recognition of his lifetime contributions to direct marketing. Internationally, Mal was widely known as a teacher of fundraising and marketing for NGOs. He spoke or led workshops on six continents for executives from more than 100 countries.
Currently, Mal is an entrepreneur and impact investor who reviews books on his blog, www.malwarwickonbooks.com. He is one of three partners in the One World Play Project, which has distributed more than 1.5 million virtually indestructible soccer balls that never go flat to disadvantaged children in 175 countries.